Today’s post was written by Brendan. As a web writer, Brendan is responsible for crafting copy masterpieces every single day.

I’ll be the first to admit that I’m not that alert before my first coffee of the morning. Maybe that’s why I got so confused when Nicole asked me to write a blog post about our new Net+ promotion. Having just caught up on all the work that built up while I was on a vacation in South Carolina, I was starting to feel pretty on top of things. But I couldn’t recall anything about a Net+ promotion. What’s worse, I was still perplexed after she described it to me over a much-needed cup of coffee.

“So you’re telling me that every time a member uses their Net+ prepaid card to make a purchase or ATM withdrawal, they’re going to be automatically entered to win 500 EUR?” I asked.

“That’s right,” Nicole said slowly, as if talking to a child.

“What if they use their Net+ virtual prepaid card,” I asked, trying to wrap my head around it.

“They’ll be entered too,” she explained patiently. “For every transaction made on either card between September 17, 2009 and October 18, 2009, members will be entered into a draw to win 500 EUR, or equivalent currency*. Pretty simple, isn’t it?”

I must admit: the contest, as described, was a shining example of simplicity. It wasn’t the mechanics of the contest confusing me now – it was the logic. I couldn’t understand why we were offering members a chance to win money just for using their Net+ cards. With no application or dormancy fees and anytime, anywhere access to funds in their NETELLER accounts, our members don’t really need any incentive to use their cards.

But I kept my questions to myself, walked back to my desk, and pulled up my Net+ virtual card. I would have used the card anyway, but with a chance to win with every purchase I make over the next month, you better believe I’m going to give that card a workout. I may be slow, but I’m not stupid. Especially once I get a cup of coffee in me.

What will you use your card for? Let us know.

* Each time you make a purchase or ATM withdrawal with your Net+ card, you are automatically entered into the prize draw to win 500 EUR (or equivalent currency). Contest runs from Sept 17, 2009 12AM GMT to October 18, 2009 11:59PM GMT. Winner will be notified by October 24, 2009.