NETELLER recently won the IGB Affiliate Award for Best Payment System for Affiliates and we’re not the only one’s picking up trophies! Referback won the coveted IGB Affiliate Award for Best Affiliate Program (Casino).
As a Joint Affiliate Program partner with NETELLER, we got the inside scoop from Genine Stoltenkamp, Head of Referback about why their affiliate program won this prestigious award and what innovations they are making to keep ahead of the curve in 2014.
Lee-Ann: The IGB Affiliate Judges said Referback was chosen as casino program winner because you are always willing to go the extra mile for your affiliates and provided a versatile system. Can you tell us about the innovations you have implemented that help your affiliates earn and continue to convert customers to your sites?
We’re really excited to have won this award. Our casinos offer localised sites, software in over 20 languages, 24hr localised customer and VIP player support, great retention promotions (including daily, weekly, mid-week and monthly offers) as well as a new look and feel casino lobby. Our brands were among the first to become mobile optimized and we’ve been growing that side of our business at a staggering pace. Over 50% of our new business is coming from mobile and tablet players, and we only see it taking more prominence in the future. We’ve worked extremely hard on our mobile conversion rates, and I’m proud to say we are among the very best in the industry. Personal contact is definitely a driving force behind Referback and I really believe this is a differentiator between us and some of our competitors. We are always travelling to see affiliates face-to-face, in order to build lasting relationships. We were also the first casino affiliate program to go to the market with an affiliate reporting app available on Android and IOS.
Lee-Ann: What drives your affiliate program and how do you see the future of affiliate marketing? Also, how are you adjusting your program to accommodate these changes?
Genine: Affiliate management is a people business. We have a strong team of experienced affiliate managers who are recognised in the industry. This is a fundamental driving force in how we operate. Due to constant change in the SEO landscape, gaming affiliates need to focus more on niche markets to compensate for lower traffic volumes and increased competition. We are aggressively searching for existing affiliates starting out on new ventures. Affiliates are always changing their marketing strategies in anticipation of future market trends. We try to be just as proactive in identifying new niche markets where we can mine for strong new traffic sources outside of traditional casino portals. As a result, even in this competitive environment, business is growing and our player numbers are increasing!
Lee-Ann: Why have you partnered with NETELLER to offer your affiliates two income streams in the Joint Affiliate Program?
Genine: NETELLER is a trusted deposit method in our industry, has a high degree of penetration into high-reach markets where conventional deposit methods are not available, and is trusted by the affiliate community. By partnering with NETELLER we offer our affiliates extra ability to maximise their revenue by monetising their players in these regions, which is really powerful for increasing revenue for us and for our affiliate partners – when combined with our industry leading conversion rates and CRM.
Lee-Ann: What can affiliates joining your program expect to get from their partnership with you?
Genine: We are a trusted program with a solid reputation as we’ve been operating since 1999 with hands-on dedicated affiliate managers to help you get started with learned advice. All new affiliates will receive a sign-up commission offer between 40% and 60% in the first 3 months as well as attractive welcome offers for new players, not to mention the second Joint Affiliate income we provide in conjunction with NETELLER on affiliates’ referred players’ deposits. Affiliates can expect fast on-time payments (We use NETELLER for this service too), as well as high converting and trusted casino brands. Our 500+ casino games and video slots are powered by Microgaming’s world leading technology, offering the highest in stability and fair play. We are also one of the few remaining programs to offer affiliates no brand bundling, no negative carry over and native language support. When combined with our excellent retention teams Referback, ensures our affiliates enjoy the highest possible financial return on their players.
If you’re not already working with Referback, we think that you should consider partnering with them and maximise your earnings with our Joint Affiliate Program. Their work and innovation in the marketplace has led to award-winning recognition as affiliate industry leaders in the casino vertical and the NETELLER Affiliate Program is proud to be a joint affiliate partner with them.